Christmas's Mini Roadshow - Team 4

Team 4 liaised with Annabella (Macarons) and Beans to Bars (Chocolate) this Christmas season for gifts varieties to family and friends at attractive pricing. Promotion includes $10 for 6 assorted macarons flavors and Beans to Bar for different kind of chocolate bars available ranging from dark chocolate, caramel and milk chocolate at the price of $9 to $10 per bar.



Macarons Poster done by our A&P members

Chocolate Poster done by our A&P members

Preparation process

Team 4 took just 1 week to prepare for vendors, we searched for vendors through different sources, example such as Bakerzin, Delifrance, Chocolate Notes and more, and the one we selected are Annabella and Beans and Bars.

The whole process was hard as we are constantly looking for vendors for our events however, the vendors did not reply us as soon as when we sent them our vendor request, we couldn't wait for their response therefore we seek for more vendors. It was hard but its an worthwhile experience that we will remember, always plan for our event at least weeks before so to give ample time to choose and compare.

As for A&P we did what we've done on the previous event like Triumph, we gave out flyers and display our beautifully designed posters in prominent areas of the school like Koufu entrance, south and north canteen walk way so as to create awareness of our event. We also created some menu for both the macarons and chocolates as shown below:

 

Execution of pre-order day (Annabella Macarons)

Our team was divided into 3 teams of 4 with OIC stationed at the booth the whole day to go different areas of the school to pre-order our macarons (We only do pre-order for macarons, beans to bar are sold on the actual day of event, 21 to 23 Dec).

Team 4 setting up booth for macarons pre-order

Day 1:

The setting up of the booth was smooth as we do not require to have a lot of logistics but just basic tables, cloth and chairs. After briefing in the morning the teams are dismissed for their own pre order activities. First day of sales was way beyond what we have expected, our sales revenue reached $1,140.

Day 2:

Day 2 was not as busy as day one as our team have already sold our products to most of the students and lecturers in school which leaves us lesser potential crowd to sell to. At the end of the day our sales revenue reached $940.

The sales target set for each day was $350 and total of $700 for pre order period, we exceeded the target in just one day, so, great job to our team :)

Set up of Booth (Beans to Bars)

The actual event date for Beans to Bars was from 21st- 23rd December. We got our chocolate delivered by Beans to Bars on the first day of the event. After that, our team work together to sort out the different type of chocolates e.g. Kilombero Valley. Salted Caramel, Golden Berries, Peanut and Dark Chocolate. Meanwhile some of our team members are busy setting up the booth, and the cashiers are also setting up the POS system and counting the float money.

On 3 separate days, our team is divided into 3 sub team to do mobile selling. Even though we have our booth on day 1 and day 3, we still do mobile selling to push for the sales of chocolates. Through out the 3 days of events, we also conduct macarons collection at our booth and do self-delivery to the customers within the campus only.

Day 1: Since it's school term break, there are lesser crowds in the school. However, we managed to earn a sales revenue of $420 on the first day by selling to the staffs of NYP and some of the students. Beans to Bar provide us with chocolate samples for us to give to our customers for testing before they purchase our chocolates.

Day 2: Without having the booth set up on the second day of the event, our team still proceed to do mobile selling of the chocolates within the school campus.

 



Team members going around the campus conducting mobile selling of chocolates

Day 3: On the last day of the event, we will mass messaged all our customers who bought our customers to collect their macarons as it is the last day of collection. Our team also pushed for the sales of the chocolates on the last day.

Triumph's Christmas Sale - Team 4

Team 4 liaised with Triumph this Christmas season to bring in irresistible bundle sales at student-friendly prices. Promotions includes 3 for $60 Triumph bundles and 3 for $45 Sloggi bundles. The event was held at the Auditorium Lobby from the 7th to 9th December, 10am - 4pm.

Preparation

Our team started planning for the event on the 23rd November 2015. Upon confirmation of the promotions offered by Triumph, our Advertising and Promotion (A&P) team began working skillfully on the poster design.



Poster designed by our A&P members

Prior to the commencement of the event (Friday, 4th Dec), our team set out to raise posters at strategic locations around the school. In order to effectively boost awareness for our upcoming event, We embarked in groups to ensure all grounds were covered. We also distributed flyers to students and teachers that we came across and encouraged them to come by when they have the time.

Flyer distribution before event

Set-up

Our set-up focused mainly on our DIY photo booth backdrop and AV system. Triumph provided us with wagons, hence, our only duty was to assist with the loading of lingerie onto the wagons. 

Loading up the wagons

Our photo booth



Our AV Team

Rahim and Sean

Day 1 (7 Dec)

A handful of students and lecturers made their way in even before we were done setting up. It was very encouraging as we were all worried about slow traffic on the first day. The affordable bundles were so attractive even our own team members started reserving pieces for themselves!

Entrance view



Monday morning

Day 2 (8 Dec)

Sales picked up tremendously on day 2. There was definitely a larger crowd as most customers came in big groups. We noticed some customers from day 1 who brought their friends along to share the promotion on day 2. The auditorium was bustling with laughter from all the playful remarks of our customers, everyone was exhausted from having so much fun that day.

Crowding around wagons

Taking fun shots with customers

Day 3 (9 Dec)

Traffic finally came to a slow on day 3. Although the crowd was smaller, it didn't stop us from engaging with our customers and collecting constructive feedbacks - some of which included the lack of designs and sizes. We started our tear-down at 3.50pm, much to the disappointment of some customers who came in late. With the help of several other contractors engaged by Triumph, we managed to complete the tear-down by 5.30pm.

Packing up

Wrapping Up

After the tear-down was completed, we wrapped up everything by assisting the Triumph staff to pack the excess unsold lingerie back into the box to be delivered back to the warehouse. Our team members also started packing up our photo booth and clearing up the Auditorium after the event was over. The main accomplishment for Team 4 is that we had hit our sales target of $18,600 !!!! Thank You to all the team members of EMRS Team 4, good team effort !! 

To more fun-filled events, goodbye!