Team 4 liaised with Triumph this Christmas season to bring in irresistible bundle sales at student-friendly prices. Promotions includes 3 for $60 Triumph bundles and 3 for $45 Sloggi bundles. The event was held at the Auditorium Lobby from the 7th to 9th December, 10am - 4pm.
Preparation
Our team started planning for the event on the 23rd November 2015. Upon confirmation of the promotions offered by Triumph, our Advertising and Promotion (A&P) team began working skillfully on the poster design.
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| Poster designed by our A&P members |
Prior to the commencement of the event (Friday, 4th Dec), our team set out to raise posters at strategic locations around the school. In order to effectively boost awareness for our upcoming event, We embarked in groups to ensure all grounds were covered. We also distributed flyers to students and teachers that we came across and encouraged them to come by when they have the time.
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| Flyer distribution before event |
Set-up
Our set-up focused mainly on our DIY photo booth backdrop and AV system. Triumph provided us with wagons, hence, our only duty was to assist with the loading of lingerie onto the wagons.
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| Loading up the wagons |
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| Our photo booth |
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| Our AV Team |
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| Rahim and Sean |
Day 1 (7 Dec)
A handful of students and lecturers made their way in even before we were done setting up. It was very encouraging as we were all worried about slow traffic on the first day. The affordable bundles were so attractive even our own team members started reserving pieces for themselves!
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| Entrance view |
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| Monday morning |
Day 2 (8 Dec)
Sales picked up tremendously on day 2. There was definitely a larger crowd as most customers came in big groups. We noticed some customers from day 1 who brought their friends along to share the promotion on day 2. The auditorium was bustling with laughter from all the playful remarks of our customers, everyone was exhausted from having so much fun that day.
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| Crowding around wagons |
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| Taking fun shots with customers |
Day 3 (9 Dec)
Traffic finally came to a slow on day 3. Although the crowd was smaller, it didn't stop us from engaging with our customers and collecting constructive feedbacks - some of which included the lack of designs and sizes. We started our tear-down at 3.50pm, much to the disappointment of some customers who came in late. With the help of several other contractors engaged by Triumph, we managed to complete the tear-down by 5.30pm.
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| Packing up |
Wrapping Up
After the tear-down was completed, we wrapped up everything by assisting the Triumph staff to pack the excess unsold lingerie back into the box to be delivered back to the warehouse. Our team members also started packing up our photo booth and clearing up the Auditorium after the event was over. The main accomplishment for Team 4 is that we had hit our sales target of $18,600 !!!! Thank You to all the team members of EMRS Team 4, good team effort !!
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| To more fun-filled events, goodbye! |
